Mantra
Fully produced by Antoine Couturier
This collaboration with Mantra Menswork set out to establish the brand as well as the concept of Men’s work in Scotland. In a market where few points of references existed, the key was to create promotional materials that are relateable and that spark conversation. In short, we wanted the men that needed this work to find it.
Our approach was to create documentary-style videos that:
- Promote Mantra’s weekend retreats and their benefits on the attendees
- Share the attendees’ pain points and stories in a way that resonates with other men who find themselves in a similar position
- Make people want to share the content on socials
The results?
26k+ organic views on instagram, and an average of a 1000% increase in views per video within one week of posting.
A year later David and I worked together to create a campaign to promote the Man ALIVE program.
The 5 minute hero video would serve as a complete informational video targeting audiences at the consideration stage of the marketing funnel. Together with the 1 minute cutdown and 10-20s vertical content, the campaign aimed to grab the target audience’s attention and encourage them to book a call with David.
We did this by identifying the target audience through their pain points and desires for change in their lives - while connecting David’s own story to establish trust and his expertise in the field of menswork. We then broke down the Man ALIVE program and its unique selling points, and showed what the program is all about. We then rounded off the approach by creating testimonials that speak volumes about the benefits of the program, and ended on a call to action to book a call.
